As a frequent shopper on Nike’s SNKRS app, I’ve been loving the lifestyle advertising, especially with their new Street SNKRS campaign they’ve been running.
Just to quickly elaborate, the SNKRS app is Nike’s shopping app where users can purchase popular styles of shoes, and its design is very similar to the up and down scrolling, straight-to-the-point style app just like Instagram.
It originally was simply a webstore, but has slightly become a tool of marketing as well, as there are occasional posts that talk about behind the idea of certain sneakers, commercials, event recaps and more. One particular campaign that I’ve really enjoyed seeing was Street SNKRS, which their team of photographers walk around popular cities across the country and photograph people wearing sneakers that were purchased on the app.
The use of organic, raw street photography is an amazing way to market these popular styles to us consumers, and I personally love seeing the various styles of fashion paired with the shoes as well as how differently people dress in different areas.
With that being said, this is a quick little shoot I did with one of my good friends Bardia and his friend Shawn, taken in the alleys of Fairfax Ave in Los Angeles, CA. More of this to come!